As the creative strategy, NEXT accept any challenge to re-design something that not-so-good packaging with excellent looking one followed by assurance for approval both client and target market.

Mbak Mas is a local ready-to-serve fried red onion. The target market for these products are neighbourhood women with B to C SES class. The product itself has 3 variants (Danger, Original, and Non-Spicy/Tidak Pedas)

The re-design processes include re-branding and re-designing packaging to ensure the customers really know about the taste difference.

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