As a leading mining contractor, PT Andalan Artha Primanusa (AAP) wanted to introduce their brand identity through a company profile that exudes strength and confidence. Their vision was to create an impression that resonates with mining while simultaneously embracing sustainability for the future. The balance of power and responsibility reflects AAP’s commitment to not only thriving in the present but also paving the way for a better tomorrow.
Bold colors and strong strokes in AAP’s visual identity capture the essence of their powerful impact towards Indonesia’s mining industry. The vivid colors represent AAP’s identity, ambition and energy, just like their logo. While the bold strokes reflect AAP’s solid foundation and their unyielding influence in the sector.
By highlighting various images of AAP’s heavy mining machines illustrates their immense power and scale, while also emphasizing their dedication to maintain high standards of quality and safety. These images also capture the impressive talent of AAP's employees and their teamwork. The teamwork visible in these images reflects a cohesive and efficient workforce, working together seamlessly to ensure the highest standards of performance and safety in every project.
With a focus on conveying AAP’s vision and mission, we created a premium company profile that reflects their core values and future aspirations. Through thoughtful design, the design elements were chosen to align with AAP’s identity. Our designs help tell their story in a way that is both captivating and aligned with their goals for growth and sustainability.
