WHAT IS BANDARA CITY?
THE BRIEF is to create awareness through branding about Integrated Super Block that drawns mid-class young family, young citizens, and transit people. The created moods must be COOL, FUN, AND INTERESTING.
It is a combination of a simplified aircraft form and complex integrated horizon stacks. We took the form of an aircraft because the word "airport" is very closely indentified with the form of a plane, then the fusion with the simplification of a building aims to strengthen the impression of "superblock"
The formed logogram is a combination between a simple form of the superblock horizon with a simplified plane form, since the word "airport" itself is very familiar with an aircraft. Combination of the form of buildings that have several types and functions. We generated a symbol for Airport City that symbolizes the complete complex integration consisting of housing and shopping.
