Being the largest integrated petrochemical company in Indonesia, PT Chandra Asri Petrochemical Tbk (CAP) operates the country's only Naphtha Cracker. Their mission is to contribute to the growth of Indonesia in a sustainable manner.
They have recently planned to do an expansion. Therefore, the whole concept of the annual report revolves around 'sustainable future'. For the visual, they wanted to go on different directions which is a slightly more fun approach. But in the end, NEXT team came up with 2 design ideas. For the first alternative, we applied corporate style design; whereas, the second one aims to be modern and slightly playful with the use of flat designs as the cover.
This alternative emphasises the professional value of the company by using realistic photos. The photo represents the grandeur of the petrochemical company with a touch of human activity to symbolise the company's values.
As for this alternative, we opted for a more playful approach. Without lessening its company values, we chose infographic style design along with a splash of bright colours to capture the fun aspect better.
The visual/design above are for display/mock-up purpose only, all contents such as: image, text, photo, illustration, diagram, etc are fiction and do not represent real contents/cases.