In 2018, Astra UD Trucks applies “Innovation” as topic. The innovation focuses on Astra UD Trucks’ breakthroughs and revitalization in both products and services, to support customers and help developing the nation. In 2019, Astra UD Trucks will talk about “Loyalty” that emphasize on customer’s satisfactory which translated as a good feedback of products and services innovation given from Astra UD Trucks to customers.